Hashtags: Are They Still Effective
In the dynamic world of social media, the question of whether hashtags still hold influence on platforms like Instagram often arises. Many clients have asked me if the days of hashtags propelling posts to viral success are long gone. However, the truth is that hashtags remain a valuable tool in expanding content reach beyond existing audiences, provided they are used strategically and effectively.
Instagram Algorithm Updates & Hashtags:
Over the years, Instagram has significantly improved its search functionalities through algorithm updates. As a result, the effectiveness of hashtags in driving discoverability has evolved. While hashtags are no longer the sole determining factor for content visibility, they still play a crucial role in amplifying reach when used with solid captions, relevant keywords, and visually appealing content. It is essential to understand that hashtags are just one piece of the puzzle in optimising content for Instagram's algorithm.
How Many Hashtags Should You Use?
The question of how many hashtags to use has sparked debate within the social media community. Instagram CEO Adam Mosseri recommended using as few hashtags as possible and cautioned against using the maximum limit of 30 hashtags per post. However, social media experts and practitioners have shared their insights, providing evidence that hashtags remain effective in increasing content visibility. We recommend using as many relevant and specific hashtags as possible to maximise your reach while keeping them aligned with your post's content.
Finding Effective Hashtags:
Discovering the right hashtags can significantly impact your content's exposure on Instagram. Here are some effective strategies for finding relevant and impactful hashtags:
Analyse Your Top Competitors: Research the hashtags used by your competitors and explore related content to identify frequently used hashtags within your industry or niche.
Develop Hashtag Lists for Each Content Category: Create a curated set of 10-20 hashtags for each type of content or theme you frequently post. This diverse mix can include brand-specific, niche-specific, location-based, and product-specific hashtags to target a broader audience.
Tailor Hashtags to Your Audience: Research the interests and preferences of your target audience to identify hashtags that align with their searches. Using targeted hashtags can attract the right audience and avoid overused hashtags that may limit your content's visibility.
Best Practices for Using Hashtags:
To make the most of hashtags on Instagram, consider the following best practices:
Understand Your Target Audience: Gain insights into what your audience is searching for and how they search for it. This knowledge will guide you in selecting relevant hashtags that resonate with them.
Use 10-20 Hashtags per Post: Create a well-balanced list of hashtags for each content category, ensuring a mix of different types to increase visibility and engagement.
Mix it Up: Include a combination of brand-specific, niche-specific, location-based, and product-specific hashtags in your posts to broaden your reach and attract a diverse audience.
Place Hashtags in Your Caption: While it may disrupt aesthetic appeal, placing hashtags within your captions is recommended by Instagram for optimal effectiveness.
Even though Instagram continues to evolve, hashtags remain a powerful tool for expanding content reach and engagement. Despite changes in the algorithm and recommendations from industry leaders, hashtags still contribute to increasing visibility when used strategically. By conducting thorough research, developing hashtag lists, and implementing best practices, you can effectively leverage hashtags to enhance your Instagram presence, grow your audience, and generate meaningful engagement.
Remember, the power of hashtags lies in their ability to connect your content with the right audience. So, embrace the potential of hashtags and incorporate a hashtag strategy with your social media strategy.